Macarena Rodríguez

IT / Digital Project Manager Scrum Master

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About me

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I´m a professional with 18 years of experience on IT Projects working as Project Manager, Scrum Master, Team Lead, Business Analyst and UX expert.
Effective collaborator with development team, Business Owners and Senior Stakeholders. Team contributor and team player.
Strong technical background (CMS, front-end and back-end technologies) that has been very useful in most of my projects.
4 years of experience as an Agile practitioner and Certified Scrum Master & Scrum Product Owner passionate about technology and its application to real world solutions.
I have a “can-do” attitude. Professional and hard-worker to acomplish all goals to the highest standards.

Bilingual English-Spanish.




Bachelor Degree in Computer Software Engineering
University of Seville, Spain


Project Manager Certification
International Organization for Project Management™

Scrum Master Certification
International Scrum Institute™

Scrum Product Owner Certification
International Scrum Institute™

Online Marketing Qualification


Personal Skills

  • 100%
  • 100%
  • 95%
  • 95%
    Positive influencer
  • 90%
    Team Player
  • 90%

Professional Skills

  • 95%
    Project Management
  • 95%
  • 90%
    Risk Management
  • 90%
    Time Management
  • 80%
    Budget Management

Technical Skills

  • 95%
    MS Project
  • 95%
    MS Office
  • 95%
  • 85%
  • 85%
  • 80%
    E. Arquitect
  • 60%
    MS TFS
  • 95%
    Weblogic Portal
  • 90%
    Drupal CMS
  • 85%
    MS Sharepoint
  • 55%
  • 40%
  • 95%
  • 95%
  • 85%
  • 85%
  • 80%
  • 70%
  • 70%
  • 80%
  • 80%
  • 75%
    Oracle ADF
  • 75%
    Web Services
  • 70%
    Oracle DB
  • 70%
    SQL Server
  • 65%


years managing projects


years leading teams


M$ as Budget Controller


Managed Projects simultaneously


Mentored People


Satisfied Clients

Work Experience

18 years of experience in IT projects working in small and big companies in many sectors as Government, Utilities, Telecommunications, Digital Agencies,...

Project Manager

Jan 2017 - Present

>> Rol and responsibilities:

Working as Project Manager for the Digital Transformation Programme at B&CE. Responsible of 3 Delivery Streams into these 3 key areas:
- Defining the MVP (Minimum Viable Product) / MMP (Minimal Marketable Product) for the new Digital Platform.
- Supporting the MSA (Master Service Agreement) with our providers and delivery partner.
- Defining the Continuous Delivery Op. Model based on Agile framework.
- Focus on the Discovery phase on DTP (Digital Transformation Programme) working with the stakeholders, delivery partner and other providers in order to ensure that the programme is on track. - Managing the risks/issues and dependencies with other Delivery and Enabling Streams into DTP. - Supporting to the Director of Digital Transformation Programme with the key topics defining the Service Model.

Agile Consultant / Agile Coach

Sep 2016 - Dec 2016

>> Rol and responsibilities:

Working in remote as Agile Consultant / Agile Coach for a eCommerce Retail company in Spain that wants to implement Agile methodology through the entire company. My main responsibilities for 3 months have been:
- Facilitate the team with the knowledge so they can start the projects.
- Provide training to the team on the agile process (daily stand ups, planning meetings, retrospective meetings,…).
- Make sure that team is following agile processes in each sprint at user story level as per the Definition of Done (DoD);
- Help team to answer all the questions on the agile process during the project execution.
- Focusing on people and Continuous Improvement all the time; provide team a platform for improvement not only during the retro but all the time. Create a safe environment for healthy conflict and meaningful collaboration.
- Identify process issues and improve them
- Help product owner to write user stories
- Help team on the estimating of the user stories and prepare them for the same.

Digital Project Manager & Scrum Master

Sep 2015 - Aug 2016
(1 year)

>> Roles and responsibilities at TMB:

As Digital Project Manager, main responsibilities have been: Planning and Controlling of the full project life-cycle, Resources Management, Compliance and Risk Management, dependencies and change request control, Stakeholders Management, ensure compliance with Standards and Methodologies, running initial Workshops for getting functional requirements from Stakeholders,...

As Scrum Master, facilitating meeting, resolving issues, removing any impediments to progress, coaching and training to everyone involved into Agile process (Scrum Team, Product Owners, Stakeholders,…)

>> Main Clients/Projects at TMB:

TMB is specialized in Automotive sector. I´ve managed up to 15 projects simultaneously mainly for Dealership marketing departments at Hyundai, Kia, Fiat & Abarth, Mazda, Renault, Motability, ...
Think TMB
Hyundai Dealer Marketing Portal
Kia Marketing Portal
Kia High Flyers
Fiat & Abarth Portals
FCA AS Portal

eCommerce Business Analyst

Mar 2015 - Aug 2015
(6 months)

>> Rol and responsibilities at IntPlus:

Working in remote as eCommerce Business Analyst. Improving internal queries to SQL server DD.BB speeding up products search and loading time of their websites specialize in Security eCommerce. Responsible for the coordination of 2 development people from UK. Main responsibilities were the enhancement of the ecommerce website content, SEO and Google analytics, reviewing the current views and DD.BB queries in order to speed up customer’s searches by 25%.

>> Main Projects at IntPlus:

Focus on improvement of these 3 main retail sites:

Digital Project Manager & Scrum Master

May 2014 - Feb 2015
(10 months)

>> Rol and responsibilities at ElitechLab:

As Digital Project Manager, responsible of the new Central website for the Government of Gibraltar based on Drupal CMS. Coordination of distributed teams in US, Spain and Gibraltar.

>> Project at ElitechLab:

New Central website of HM Government of Gibraltar:
H.M. Government of Gibraltar

IT Project Lead & UX Expert / Business Analyst

Nov 2005 - Sep 2013
(7 years 11 months)

>> Rol and responsibilities at ACCENTURE:

Highlight my career in Accenture for 8 years being PM / Team Lead of several digital projects from the inception phase to final delivery. I used to work with multidisciplinary distributed teams in different locations in remote.
My main responsibilities have been: Planning and Controlling of the full project life-cycle, Compliance and Risk Management, Dependencies and change request control, Mentoring, Stakeholders Management, Ensure compliance with Standards and Methodologies, Running initial Workshops for getting functional requirements from Stakeholders,...

>> Main Projects/Clients at ACCENTURE:

Responsible of the following main projects:
Endesa Energy Company – Enel Group
Budget controller of IT Program (up to $25 Million and 60 projects)
Responsible of Collection system at Endesa
Government of Andalusia - Spain
Andalusia Department of Water - Intranet for Real State, Legal and Human Resources
Andalusia Department of Education - Intranet
International Red Cross and Red Crescent Societies
Livelihoods Resource Centre

Digital Team Lead & Business Analyst

Sep 2001 - Nov 2005
(4 years 3 months)

>> Roles and responsibilities at Sopra Steria:

Team Lead and Business Analyst for one of the biggest TV cable operator company in Spain (Ono Telecommunications, S.L.)

>> Main projects at Sopra Steria:

Responsible of full project life cycle of four B2C portals: (2004 - 2005) deprecated (2003) deprecated (2001 - 2002) deprecated

Business Analyst and Software Engineer

Jul 1998 - Aug 2001
(3 years 1 month)

>> Roles and responsibilities at IPTS:

Business Analyst and Software Engineer of 2 projects for the IPTS (Institute for Prospective Technological Studies) at Join Research Centre - European Commission:

>> Main projects at IPTS:

IPTS-TIM Software - Information system that helps experts to assess the market potential of new Technologies
VIP Companies - Software for managing and controlling of VIP companies related to the IPTS

Hobbies & Interests


Jazz Music





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